As a big man, do you realize how hard it is to find clothes that fit? A staggering figure comes to mind, 66 percent of American adults are overweight. That means that 2/3 of us are in need of "bigger" everything. In men's wear alone, there is a 5 billion dollar market out there, and it is growing everyday.

David Friedman, a bear of a man, noticed he couldn't find any clothes that would fit, so he took it upon himself to start up a business of his own known as Colossal. He started a line of clothing to offer big men a real sense of fashion and has already landed a deal with the NFL. Friedman and Colossal are working with "A Bear's Life" in marketing their clothing line, along with some risqué photos offering a perspective of gay bears in their natural habitat.

Bear fashion is a must in the fashion industry, after seeing that bears have an average household income of 90,000 dollars a year, and are willing to pay for quality, and a sense of fashion. It appears that Bears will now have a place in the fashion world, and will go one step further to become one of the staple commodities and main target consumers amongst the leaders in the fashion industry.